Eternity Stone Group UI Case Study

Eternity Stone Group

UI/UX Case Study: Eternity Stone Group

Client Overview

Eternity Stone Group (ESG) is a leading Nigerian conglomerate offering innovative solutions across diverse sectors, including Oil & Gas, Renewable Energy, Medical Services, Environmental Solutions, Management Consulting, and Media & Animation. ESG is committed to delivering world-class services while maintaining a strong indigenous identity.

Discovery & Research

Stakeholder Interviews: I engaged with ESG’s leadership to understand their vision, target audience, and specific requirements.
Competitive Analysis: I reviewed websites of industry peers to identify best practices and areas for differentiation.
User Personas: I developed profiles representing ESG’s diverse audience, including corporate clients, government agencies, and potential partners.

Project Goals

Modernize the Website :Create a contemporary, responsive website that reflects ESG's multifaceted services and industry leadership.

Enhance User Experience :Simplify navigation and improve content accessibility for diverse user groups.

Optimize for Performance :Ensure fast load times and seamless performance across devices.

Integrate SEO Best Practices :Improve search engine visibility to attract potential clients and partners.

Strategy & Planning

Information Architecture: I organized content into clear categories—Services, Products, Academy, Foundation, and Contact—to facilitate intuitive navigation.
Content Strategy: I highlighted ESG’s core competencies and unique value propositions across all sectors.
SEO Optimization: I implemented keyword strategies and meta descriptions to enhance search engine rankings.

Design & Prototyping

Visual Design: I developed a clean, professional aesthetic using ESG’s brand colors and imagery that resonates with their industry sectors.
Responsive Design: I ensured optimal viewing experiences across desktops, tablets, and mobile devices.
Interactive Elements: I incorporated dynamic features such as sliders and hover effects to engage users.

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Bobbi is a passionate Web, UI/UX, Graphic Designer and Video Editor with over 4 years of experience creating impactful digital solutions.