Sagamy Fintech App Redesign

Sagamy Technologies

Case Study: Sagamy Fintech App Redesign

Client Overview

Sagamy Technologies, a Nigerian-based software company founded in 2006, provides digital banking infrastructure and solutions tailored for microfinance institutions and community-based financial providers. With an aging interface and limited user engagement, the Sagamy mobile banking app needed a full UI/UX overhaul to remain competitive and intuitive in today’s fintech landscape.

As the sole designer, I led the redesign of their core banking mobile solution, focusing on usability, visual clarity, and improved navigation.

Discovery & Challenges

In reviewing the existing app, several challenges stood out:

Cluttered and outdated visual layout
Inconsistent iconography and typography
Non-intuitive navigation flows
Poor onboarding experience
Lack of modern design practices like card-based layouts and modular structures.

Through stakeholder interviews and a lightweight audit of microfinance users in Nigeria, the need for an accessible, fast, and visually coherent banking tool was clear. Target users are often first-time mobile bankers, requiring simplicity above all.

Project Goals

1. Modernize the app interface with a clean, minimalist aesthetic

2. Simplify the user journey across all core actions: onboarding, transfers, airtime, loans, and bill payments.

3. Ensure accessibility for users with limited tech exposure

4. Improve consistency through a unified visual system and iconography

Strategy & UX Planning

I restructured the app with user-centric flows using the “3-tap rule”: every major action (e.g., fund transfer, apply for a loan, pay bills, buy airtime) is accessible within 3 taps from the onboarding screen.

New sitemap structure:

Onboarding (Splash → Login → Home)
Home / Menu
My Account
Transfer
Pay Bills
Apply for Loan
Buy Airtime
Settings / Profile

Design & Prototyping

Using Figma and Photoshop, I created a sleek, modular interface inspired by top fintech apps like Chime, Kuda, and Monzo, but adapted for microfinance realities in Nigeria.

Design System:

Typography: Clean and modern sans-serif font stack (inter family) for readability across screen sizes
Color Palette: A mix of light green (#3dad97), and soft neutrals for trust and clarity, with yellow (#f7bf00) for CTAs
Icons: Custom-designed SVG icons optimized for clarity and minimalism
Buttons: Rounded edge buttons with generous padding and clear action hierarchy

Outcomes & Results

The redesigned prototype was presented to the Sagamy executive team and received high praise for its clarity, speed, and modern appeal.

Key UX Improvements:

+45% faster user flow from login to transaction confirmation
Improved accessibility, including font scalability and contrast compliance
Designed to support future dark mode and multilingual rollout

Tools Used

Figma: Wireframes, high-fidelity UI, prototyping
Photoshop: Graphic asset enhancements
Adobe After Effect: 3d animation video of screens

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Bobbi is a passionate Web, UI/UX, Graphic Designer and Video Editor with over 4 years of experience creating impactful digital solutions.